The Independent Insurance Agents of America (IIAA) is the nation's oldest and largest
association of independent insurance agents began as the result of a chance meeting on a
Denver street in 1896.
Robert Brannen and Charles Wilson, two independent fire insurance agents, stopped and
talked about the challenges facing agents who wanted to give their customers a choice of
products from more than one insurance company.
Brannen and Wilson decided to meet with other colleagues to discuss their concerns.
Twenty agents got together on September 30, 1896, and unanimously decided to form the
National Association of Local Fire Insurance Agents (NALFIA), based in Chicago. Their
mission: "to support right principles and use our influence to correct bad practices
in fire underwriting."
Membership expanded in 1913 when NALFIA decided to include casualty and surety agents.
For the next 62 years, the group was known as the National Association of Insurance Agents
(NAIA). Before long, NAIA moved its headquarters to New York City and in 1934 established
an office in Washington, D.C.
In October 1956, the now-well-recognized Big "I" logo made its debut on
association and member materials.
In 1975, the association changed its name to the Independent Insurance Agents of
And in 1989, IIAA moved its national headquarters to Alexandria, Va. Just outside of
the nation's capital.
IIAA is the premier association representing 280,000 independent insurance agents and
agency employees nationwide.
The Independent Agency System in which members operate represents 25 percent of the
total of U.S. insurance industry workforce.
IIAA's mission is to be the unrelenting advocate for independent insurance agents and
fulfill the educational, political and business needs of its members. It does so by
combining the individual strengths of its state associations into one strong, national
An estimated three out of four American consumers recognize the association's Big
"I" logo, which has become one of the most trusted and respected business